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Setting a New Standard in Fuel Station Branding: CALTEX Rebrand by Auxi Industrial Solution Co., Ltd

At Visive, we take pride in helping global brands transform their spaces with cutting-edge LED contour lighting solutions. The recent collaboration between Auxi Industrial Solution Co., Ltd and CALTEX in China is a great example of how LED contour lighting creates a standout visual impact while delivering energy-efficient performance.

 

A Landmark Rebranding for a CALTEX site, China

Congratulations to our partners at our China office and CALTEX for completing an outstanding rebranding project at one of their fuel stations. The newly upgraded site sets a new benchmark for visibility, atmosphere, and retail experience.

Some highlights of this rebranding project include:

  • New spreader design — debut implementation in mainland China.
  • A 2.5-metre giant CALTEX logo, positioned for maximum visibility at a major intersection.

  • Dynamic RGBW soffit lighting, DMX-controlled for campaigns and ambient seasonal effects.

  • Professionally designed convenience store lighting, improving customer comfort and brand appeal.

The Power of the Visive Hi-Brow™30 LED Contour Tube

The Visive Hi-Brow™30 LED Contour tube is engineered to deliver an efficient and striking fascia wash-light effect. Compared to traditional wash-light or wall wash solutions, our Hi-Brow™30 tube provides:

  • Superior brightness and clarity for fascia illumination.
  • Energy efficiency, reducing power consumption and operating costs.
  • Long lifespan, lowering maintenance needs.
  • Seamless integration with smart control systems for dynamic lighting effects.

With our V-Connect cloud-based platform, clients can add Smart Control to their LED signage, optimising energy use and lowering their carbon footprint while enhancing brand impact.

Why Choose Visive LED Contour Lighting?

At Visive, we specialise in delivering innovative LED contour lighting for fuel stations, retail sites, and branded environments worldwide. Our solutions are trusted by global brands to:

  • Improve site visibility and attract more customers.
  • Strengthen brand identity with consistent, eye-catching illumination.
  • Reduce energy costs and support sustainability goals.

See How We Help Brands Shine

Explore our portfolio or get in touch to find out how Visive can help you elevate your signage, reduce your energy costs, and shine brighter than ever.

Call: +44 (0)1978 660181
Email:
sales@visivegroup.com


 

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