The Shell Mobility Visual Identity (MVI) introduces a new, eye-catching appearance that features a seemingly floating Shell Pecten and sleek Dual Colour LED Stripe, all the while preserving the iconic brand identity.

The images were taken at the Shell Oldbury Service Station, Stonehouse GL10 3SJ and show the ‘Original’ Dual Colour LED Stripe from Visive.
Designed and created with dK-LED, the Dual Colour LED Stripe has been adopted by Shell as part of their new MVI and is being installed around the globe.
The Advertorial in PetrolPlaza 2019 from dK-LED featuring the Duo colour LED Stripe. dK-LED: The global supplier for the Duo Colour LED Stripe (petrolplaza.com)



We are proud of the fact that we design all our products inhouse, creating unique features not seen on other products on the market. We therefore introduced the ‘V’ quality mark that appears on our products, allowing customers to identify genuine Visive designed and manufactured parts.
All the Visive Hi-Lite™30 and Hi-Brow™30 LED Border Tubes feature the unique Click-In-Clip. Designed alongside the Visive Border tube profile it not only allows the Visive tube to be installed with a virtually invisible clip but also ensures all cabling is kept out of sight.


Other features of the Visive LED Border solution include premade cables, meaning the whole system is plug and play. Simply connect the sections of Hi-Lite™30 together using the supplied cables and you are ready to transform the look of your brand, buildings and spaces.
The Dual Colour LED Stripe, known as Hi-Lite™30 Duo, provides customers with the opportunity of combining two colours into a single stripe, perfect if your brand features two colours like Shell.
Our headquarters are in Wrexham, UK where our products are both designed and manufactured.
Please get in touch and we would love to tell you more about our products, how they were created and show you how our customers are using them to help make their brands shine.